Customized solutions are a great test to innovation and resourcefulness. Unique experiences define retail spaces, the challenge is to deliver results that both scale and deliver the brand story.
Telling the right story in a clean intuitive manner allows the user to freely explore the brand and products. Bringing multiple technologies together to connect the brand with the customer builds the brand relationship, people who identify more closely with a brand will increase their wallet share with that brand.
Experiential UX Projects for brands;
Coca-Cola, Visa, L.L. Bean, New Balance, Nike, Kenneth Cole, RedKen, L’oreal, GStar RAW, Cabela’s, Lib-Tech, Macy’s, NEC and Shape.
Large scale rear projection and video walls bring a magical characteristic to a brands message. Bringing visibility to a brand lifts social media activity, foot traffic and brand awareness.
Rear projection projects:
Kenneth Cole | New Balance | WithMe
Video walls:
Verizon | L.L. Bean | Kenneth Cole
Consumer experiences gain depth when combining multiple technologies. A digital presence for retail products deliver life to the product, connect the product with shoppers, and ensure shelf replenishment.
focus of retail projects
wayfinding | shelf replenishment | inventory | customer experience | customer loyalty | loss prevension | fitting room | point of sale
technologies leveraged
RFID | NFC | augmented reality | virtual reality | bluetooth low energy | infrared | video | projection | touch | mobile
Built customized applications, software and hardware for:
Coca-Cola | VISA | WithMe | Kennth Cole | New Balance | L.L. Bean | GStar RAW
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Mapping the technical moments of a warehouse or consumer experience workflow framework provides strong foundation for the team and the client. Curating the message and providing the right tools to deliver the message internally is critical to success.
IoT technologies are opening opportunities for retailers in friction-less point of sale. Retailers are looking for new ways to approach conversion, IoT, mobile and RFID help to deliver these exciting solutions.
Projects;
WithMe | Visa | GStar Raw | New Balance | RedKen
A successful team works with visibility through process. I have developed new and implemented existing strategies such as Agile, PDIO, PPT, DevOps, FailFast and MVP to help teams navigate technical process and deployment.
Defining technical solutions within the big picture and providing the proper tools to your client sponsor are key to a successful solution strategy.
Successful deployments require clear instruction and guidance.
